“Serica”, derived from the Greek and Latin words for “silk”, was also the name of one of the easternmost countries of Asia known to Ancient Greek and Roman geographers. Now generally taken as referring to North China during the Zhou, Qin, and Han dynasties, it was reached by traders via the overland Silk Road.
These connotations of trade and commerce are reflected in our logo, which references a specific shape of coin used throughout China and East Asia from the 4th century BC until the 20th century AD.